Wednesday, November 27, 2013

Raise The Profile Of Your Business On Social Networks


There are very few rules that are set in stone for social media marketing, so make sure that your focus is on the quality of your content to attract customers who will buy. Your efforts should focus on positively reinforcing your brand message. The advice offered below will help you to understand the ins and outs of creating a successful social media marketing strategy.


Inform your customers that you are utilizing social media. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This is basically free advertising for your business. At the end of the day, it’s all about keeping what you have while continuing to grow.



Tip To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. Advertising deals through Facebook can help get the word out to your potential clients.


Use your social media marketing to create more user-friendly storefronts. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. This can let them have easier access to your products, without making them leave Facebook and go to your site.


It is important while running a social media marketing campaign, to respond to comments and reviews in a timely manner, and to always maintain a high level of professionalism. This can easily be the difference of having a good campaign in social media or a failure. You should especially respond to any negative comment or review. If you don’t, negative posts will take on a life of their own. When responding to these people swiftly, and in a good way, it makes things more positive.



Tip Use the one-two punch of email marketing and social media marketing. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you’ll answer their questions personally on those social networks.


Don’t fear asking for assistance with social media marketing. This market is huge and you will find their are designers who are capable of helping you with your media strategy. The professionals charge a lot, so save your money if you want to do this.


Gain exposure by promoting your business through games on Facebook. Try to create a game that is relevant to your industry or products that your followers can play. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If you are able to pay the price, you can hire a professional to design a game about your niche. Then you can share your game on Facebook.



Tip When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. Even the finest ad will have little effect if it winds up in a position that visitors tend to ignore.


Social Media


Monitor your statistics. Study your activity and the number of new visitors that you attract weekly to your site. Link these stats to what you do and from there figure out what works the best. There’s no way you can know if your social media campaign is being effective if it is not tracked.



Tip Social media sites are a great way to build interest in new products or to get pointed feedback on past products. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too.


Before starting a social media campaign, you should research a variety of different advertising available on various social media sites. All social networking sites function differently, and if you are aware of how their differences can benefit you, then it will help you greatly in your promotional efforts. You may find you get better results from one site in particular, and choose to devote your time to that one.


Persevere and do not give up on social media. Success with social media is not something that usually happens overnight, rather it takes a lot of time to build up loyal followers to get benefits of this type of marketing. It can take up to a year to develop a solid following and for you to start seeing real benefits from your social media marketing plan.



Tip There are many free or low-cost analytical services that can offer useful insight into managing your company’s Twitter account. Their offerings vary, but by and large they will follow your followers, and un-follow those who do not show interest over a certain time frame.


If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. Having YouTubers follow you via Twitter and Facebook is interesting, since they’ll be more inclined to share the videos you post.


When you are creating content for your Facebook page or for a tweet on Twitter, proofread it before you submit it. You should make sure your work looks professional. Limit your use of abbreviations in your writing when using sites such as Twitter. Try your hardest to create good looking content.



Tip Run contests on Facebook. Buyers love to think they are getting something for nothing.


You will not be a winner if you are not aware of what your visitors want. It is important to determine why potential customers are on social networking sites, how often they visit and what they are looking for when they visit.


Stop updating your Facebook page for the day if you’ve made three posts. It is a proven fact that many potential customers feel overwhelmed and annoyed when they are constantly updated about a company during all hours of the day. Post a sale, coupon, upcoming event, or testimonial at most three times, and then use the rest of your time to reply to what your customers have posted on your wall or about your company on their feeds.



Tip Make sure you make any blog posts that you write visually appealing. Nobody is interested in endless lines of words that do not incorporate any images.


Your company can experience growth when you use social media marketing. In order for your business to continue to be successful, you need to continue to reach out. The tips you just read should help you get started.


The next time you update your Facebook profile, you should really think about adding something outside of the norm. Go for exciting instead of just fresh. Add videos, stories, pictures or links to appropriate sites that will delight or inform your fans and friends. It’s important to identify a balance between cool professionalism and chummy familiarity.



Tip Put in extra effort to create a catchy headline for your article. The reader’s first impression of the article is drawn from your headline.


Mathew Rings

CEO & Founder DBL07 Consulting &

Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development

@DBL07Consulting

Columbia SC
Carolina Destination Weddings

Web Design Hawaii

Web Design Columbia SC


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via DBL07 Web Design Columbia SC http://www.dblO7.com/raise-the-profile-of-your-business-on-social-networks/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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