Friday, November 29, 2013

Learn About The Power Of Social Media Marketing


Being a part of social media sites can really increase your customer base. You can communicate easily with your customers and disperse important information quickly and efficiently. Marketing promotions are a breeze to deliver if you use social media.


If you are maintaining a blog, you need to post frequently and on a predictable schedule. When you do this, readers can have some idea when new content is coming and will be there waiting for it. Newspaper and magazine subscriptions show this to be true. Therefore, stay consistent to make sure visitors return.



Tip No matter if you are creating a tweet, a blog post or a Facebook piece, be sure your titles grab attention and make readers want to learn more. If you can do this, you have the potential to gain many more customers.


Post new content often. If users know that you’re always putting up new content, they’re more likely to come back. Think of it like a magazine subscription. Being consistent is the best thing you can do to get visitors to return to your page.


Offer special opportunities and discounts to those who follow you on social media. Provide your customers with valuable content and they will show interest in your campaign. You could organize contests, give out free prizes, or offer rewards to your best customers. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Or, you can simply make exclusive announcements via social media.



Tip When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel.


Be certain to operate a blog. Maintain it with current information that readers find worth their time. If you’re having a promotion or a sale, make sure to post it to your blog. Also use it to post any new about your business including closings, location and changes to the hours. be sure to include that information in your blog.


All your blog posts should show up on your LinkedIn web page if you have the blog feed. You can post an article, and it will appear as LinkedIn updated. This helps to save time while gaining your business more exposure in the blogging community.



Tip You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. Social media is great when you get praise, but there is also a negative side to it.


If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. Doing all this creates positive relations with your followers. This will help your followers to see you as a person, not only a business.


If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.



Tip Research what is being done by your competitors. Find their social networking sites and see what they are doing.


Take care to fully comprehend what real conversation is all about. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation. Take the next step and talk to your followers! The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.


If you host blogs for employees on your website then the added traffic they attract can help your bottom line. Customers will be able to better understand your company by reading these blogs. It allows them a personal glance into your business culture and the day to day operations of your organization. Giving customers this opportunity might just help to foster faith and trust in your organization.



Tip Research has shown that business hours throughout the week are the times when people most read social media postings. There are tools that can automatically update your social media sites so that they are posted during the time frames where they will receive the most views and you can write them whenever you have the free time.


Social Media


To have your business become known, using social media marketing is a good way to get people to notice you. A great asset to your business will be if social media users make positive reviews of your products, or spread other information regarding your business. Give incentives and you can spread your name with special offers and competitions.



Tip There are many companies available as consultants that are willing to run your Twitter account for you. There is great variability between services, but the core features offered by most include automatically following people who follow you and designating a time period for un-following anyone who fails to follow you back.


Use exclusive offers to entice your social media consumers. Provide your customers with valuable content and they will show interest in your campaign. You can also include a contest for all the fans on your social media site. If this doesn’t appeal to you, offer an exclusive item or savings for your social media fans instead. You can also only include special announcements on any of your social media pages.


Don’t overuse Facebook by sharing items that have been around for a long time and don’t have anything new about them. Don’t share everything just for the sake of sharing something. Post links, images and reviews that are related to your product, or that might appeal to your target market. People will want to know about these things if you do this. Avoid posting worthless quizzes or anything that could be perceived as spam.



Tip Read customer’s posts and create your own on Facebook. Be attentive to questions or comments that are posted about your firm.


It’s very beneficial for you to create a brand or identity in your given field. You can reach customers a lot easier through social media, and these venues mean finding more customers than older advertising channels allow.


Set-up a social media blog and brag about friends you have. This is strictly to give you some street cred in the social department. You will come across as the average Joe or Jane PC user. You should blog about these friends and share them on Facebook and Twitter. For added impact, you should also include links to other social media platforms.



Tip Be sure you keep your relationships on good terms when you interact with potential customers on social media forums and sites. Every forum member is a potential customer, and you can build confidence and inspire future purchases by offering valuable information without the hard sell.


Mathew Rings

CEO & Founder DBL07 Consulting &

Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development

@DBL07Consulting

Columbia SC
Carolina Destination Weddings

Web Design Hawaii

Web Design Columbia SC


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via DBL07 Web Design Columbia SC http://www.dblO7.com/learn-about-the-power-of-social-media-marketing-2/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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