Tuesday, November 26, 2013

Harnessing The Power Of Social Media Marketing To Jettison Your Business


Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. If you do want to engage in an ongoing relationship with clients, then approach it easily with a simple introduction at first. Your customers will let you know where to go from there.


Always answer to the messages and comments you receive on social networks. It’s easy to just skim over some kind of message or comment, so seek out these comments every time you log in.



Tip You should find different ways to interact with customers on a personal, as well as professional, level. Comment on their blogs, send messages, and communicate via forums.


Provide your readers with the opportunity to comment and rate your material. If you add these options, your visitors can find the content that everyone has read, and they will be able to give you their opinion.


When you do decide you want to upload any YouTube videos, you want to make sure you add a link for your website somewhere in the description, you also want to make sure you add in Twitter and Facebook links as well. If you can convince YouTube viewers to follow you within Facebook or Twitter, the chances of them sharing your videos with others is higher.



Tip Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. You can post an article, and it will appear as LinkedIn updated.


Frequently update your social networking site. Many people are used to constant updates on their social network sites, and if you aren’t offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Make an effort to provide updates several times per week.


Research the topic of social networking. Maybe you have a profile on Facebook already, but remember that using this kind of site as a professional is a little different than if you were to use it to just chat with friends. There are many useful Internet resources and professionals who can advise you with any difficulties you are having.



Tip A surefire way to create buzz around your company products is to conduct online Q&A sessions about the product. This is a great way to educate potential customers about what you have to offer, and about your business.


Interact with your customers whenever you can. If you feel comfortable doing so, you should leave comments on their Facebook page or blog posts. Don’t promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.


One strategy for social media marketing that you can implement is to place content rich employee blogs on your webpage. This blog will give your customers an idea of how your business is run. It gives them a chance to understand your business ethics, get a feel for your work environment and realize what it takes to make your products. This will build trust with your customers which will lead to increased sales.



Tip A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. News of these contests will spread rapidly, because of how these social sites work.


Try playing games on Facebook. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.


Social media is an effective way to expand your exposure online. Your followers will share reviews, deals and other content which you post, boosting your reputation. You can provide incentives through sharing by implementing promotions, special offers, or competitions.



Tip Try using time-sensitive deals and coupons to generate buzz about your social media pages. That makes things seem urgent; people are going to be more likely to pay attention if they don’t wish to miss out.


Put up new tweets as often as you can so that your subscribers don’t forget about you. With Twitter it is very much about volume and quality. You need to post often. Divide your message about a specific event into multiple tweets in order to get the most mileage out of it.


If you gain an additional follower on Twitter, make sure that you reciprocate this action. People see this as an expected courtesy. It shows that the company is friendly and respects its customers. Acknowledge new followers with a tweet and a follow back; you are more likely to retain them this way.



Tip You will likely find that tweets you make at certain times of the day are more likely to draw responses and even to be re-tweeted. That’s when your tweets should go out.


When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.


If you are using social media sites like Facebook for marketing, avoid posting more than a few times every day. Studies confirm that readers and potential customers feel annoyed and overwhelmed when companies constantly issue updates, all day long. Keep your posting limited to three important and relevant posts that your customers will find helpful and interesting.



Tip Update your social networking profiles regularly. When you update people you give them more of a reason to visit your site and social media pages.


Sign up for an account with Yahoo, so you can start perusing Yahoo Answers. Users submit their questions here and other users can answer them for free. Read through the questions and provide your products as solutions where possible. If you give them quality answers, people will consider you a professional and an expert.


Have you got an RSS feed? If so, you should add subscription buttons on all your social media pages. This way, your readers can find your social media profiles. Expose your target audience to these links as much as possible and people should visit your profile and subscribe to your updates.



Tip If you’d like to increase your Facebook likes, link your page to all the people on your mailing list. If you have already been marketing on the Internet, you should have an email list.


Mathew Rings

CEO & Founder DBL07 Consulting &

Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development

@DBL07Consulting

Columbia SC
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via DBL07 Web Design Columbia SC http://www.dblO7.com/harnessing-the-power-of-social-media-marketing-to-jettison-your-business/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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