Saturday, October 19, 2013

Need Help With Email Marketing? Follow These Tips



Tip Do not engage in the distribution of unsolicited email. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam.


You may be considering how to most effectively market your business. Email marketing is a great way on how to reach your clients and customers. This article offers several strategies and techniques that can help ensure that your marketing with email campaign will be effective.


Single Message



Tip You can use A/B testing to improve the results of your emails’ subject lines. Create an email with two separate subject lines.


Each email should only contain a single topic. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your customers will appreciate not being weighed down with extraneous information.



Tip Test a variety of different formats for your emails. The beginning of your emails should include new information and offers.


Use gentle marketing language, not the “Hurry up and buy! NA Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. They will appreciate your efforts and be more likely to purchase from you.



Tip Remember that the purpose of email marketing is ultimately to sell your products. Every email that is sent should entice the readers to want to buy a product or service.


In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This will make the e-mail marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. Referral programs are helpful to increase your customer base.



Tip Avoid using too many images in your emails. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs.


If you’re looking for a way to market your business, you may want to put your efforts into marketing with email. Many of the tips here will make your emails more noticeable than your competitors while allowing you to keep your eyes open for new plans that will keep your marketing campaign alive for your customers.


Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting


The post Need Help With Email Marketing? Follow These Tips appeared first on DBL07 Web Design Columbia SC.






via DBL07 Web Design Columbia SC http://www.dblO7.com/need-help-with-email-marketing-follow-these-tips/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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