If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Most people have short attention spans and want to get the information they’re looking for quickly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Are online videos a significant part of your business marketing campaign? If you don’t, then there are a lot of potential customers you’re not reaching. Less people read newspapers or use the radio. You need to get your name out there online. Read on to find information that will help you utilize online videos to enhance your business’ bottom line.
When creating videos, don’t become obsessed with your content’s production quality. You won’t get a lot of views just because you spent a lot of money producing something. Even large corporations, like Dell, have been successful with simple demos made by employees.
Videos should be concise and have a clear point. Many people are not willing to spend a lot of time watching a video online. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Work with several team members when developing ideas for your video marketing campaigns. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.
When you are posting marketing videos you want to choose your titles carefully. Viewers will be drawn to your videos if they see interesting or relevant titles. This is what will get them interested in what you have to say. Therefore, spend a bit of time on your titles.
When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. The best thing to do is to place the link within the video player. Then the link stays with the video no matter where the video is shared or embedded.
Hire the right people to ensure high quality video content. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
Keep the tone of your videos consistent. Videos that are funny can actually be quite effective. Your tone should be adapted to your audience and to the products you are selling. Match your tone and image to what you’ve read here about making videos.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You won’t only solve problems for customers, but you will also increase your customer service.
Make sure you don’t neglect to share your videos often. Send it to your friends and loved ones. Blog about it. Get the word out to clients through emails. Place it on Facebook, YouTube, and other sites that host video. Spread the word far and wide!
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
Don’t make a video that doesn’t contain a call to action. Give viewers an idea of where to get your products, and tell them to try them out right away! Be clear with them on what they should do next. Getting straight to the point is effective, so conclude each video with a direct call to action.
Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
If you want to be a successful video marketer, be honest and forthright with your audience. Your videos should definitely not have any hidden agendas. If you are trying to sell a product, say so. Build customer relationships with the comments on your videos. Trade information with others in your niche and prove that you know a lot about your product category.
Make a script for your intro and outro for the video. You need to indicate who you work for, as well as, your name. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.
People love to hear stories! What are some stories you can tell about your products or company? For example, try sharing a video that puts your company at a charitable event and choose to discuss it in quick detail. Include customer testimonials to make your company gain trust.
Don’t try doing it all alone. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Hold staff brainstorming sessions, and talk to folks you know to get good ideas. Try to ask for ideas often to help you stay on top.
If you do not want to appear in your video, try doing a voice over. You may wish to use videos but haven’t done so since you don’t wish to be onscreen. This can be remedied by simply showing your product and narrating the video with a voice over. All you have to do is make a recording of your voice and apply it over video of your product.
Social Media
Utilize video marketing to directly interact with your viewers. Create videos meant to address common questions or concerns. The video format gives them a greater understanding of the message you want to get across.
Video marketing can enhance your web and social media presences. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. They will begin to create a feedback loop of self-promotion. Social media accounts that are linked to video sites can significantly increase your customer base.
Consider paying a site that is popular with your niche to feature your video; this is a good investment of your marketing dollars. Avoid services that will place your video in a pop up or place your video on an unrelated site. Use a survey to figure out what kinds of sites your current customers go to frequently.
After you have read the comments and looked at the statistics of your video, begin making more of them. Use what you learned from the first video to improve on it with better content and better production values.
Use something unique. Ensure that you and your videos stand out. You won’t stand out if you’re doing the same kind of thing as other people are within your niche. Think outside the box to find ways that will set you apart from the competition. Look for ideas that other companies have used, or see if your customers have any good suggestions.
Make sure you don’t neglect to share your videos often. Send it to everyone you know. Blog about your videos on your website. Let people know via any form of communication you can think of. Post it on all the social media networks. Get the word out!
It is essential to make videos for marketing these days. Traditional advertising methods no longer provide the profit they once did. The online advertising market is huge because of the number of users. As long as you put the information above to use, you will find success using video to market your business.
Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting
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via DBL07 Web Design Columbia SC http://www.dblO7.com/great-video-marketing-ideas-from-people-who-know-all-about-it/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting
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