Don’t fear video marketing. It’s simple to get a video together cheaply. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
You’re probably tired of marketing in the same old way. If you are trying to stay relevant and keep up with your customers interests, then this is expected. Are you interested in using video marketing? If it isn’t, you should try it. This form of marketing is one of the best methods of reaching out and connecting with others. The next few paragraphs outline some basic information that will get you started.
You only have a short time to capture your audience’s attention in video marketing. The first 10 to 15 seconds is the most crucial. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Your campaign will be more successful if you make more videos. Videos should be uploaded regularly, so your customers have something new to look forward to from you. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
Do not dismiss YouTube. You should start all of your video marketing efforts on this site. After all, it’s free hosting for your videos. It is also the third most visited website. It is the second largest search engine, and is by far the most popular place to view videos.
Have a screenshot of the website you run in your videos. This lets viewers see how the site is formatted. Screenshots are also valuable in instructional videos. Just save the screenshot you want and utilize video editing programs to incorporate it into a video.
People want to feel like they can trust you! Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.
If product promotion is something you need, video marketing can be a helpful conduit. How-tos are one great way to use videos to your advantage. Personal awareness of how a product works is sure to motivate individuals to make purchases.
Don’t try to get everything done by yourself. Trying to be an auteur and map out every single aspect of production is a tall order for a busy professional. Use your staff and the people in your life that you trust to bounce ideas off. Try to ask for ideas often to help you stay on top.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. That’s why the first few seconds are so important. Provide something almost immediately that draws your viewers in.
When you post your marketing video to YouTube, be prepared to moderate the comments. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. If you are short on time, simply disable comments altogether.
People are always searching for how-to videos. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.
Always end your videos with a call for action. Let people know where they can get your products from. Also, let them know that they should act fast in order to get them. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. A powerful and assertive call-to-action is a great way to finish every clip.
Make a video detailing how to utilize your product correctly. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Use a voice over if you have a shy attitude about speaking. Perhaps you have been considering utilizing video but have procrastinated because you do not want to appear onscreen. You might just want to show off the product and then talk over it. Simply record your voice, and play it on top of other video showing your product.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. It is a good idea if it is within the actual video player. This ensures it can’t be stripped from it.
Add a humorous spin on commercial videos you create. Most folks do not want to watch a dull commercial. Humor and provocative topics are more likely to catch the eyes of your audience, who will then want to share it with others. Be creative and do things that no one else is doing. Customers will watch and share an original and funny commercial.
Bring along a video camera if you are attending any public events like trade shows and conventions. You never know when you will come across an expert in your field or want to document a particular moment. If you are offering a speech, always have it recorded.
Positivity is key to a great video. People like to see videos that generate warmth and positivity, whether about themselves or life in general. Your video can help provide a positive edge to your product image. This can be accomplished with doing positive actions, like referring to your viewers as hard workers.
Don’t forget to script “hello” as well as “goodbye.” Just give basic information, but make it interesting so people will want to continue watching. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
All you have to do is put your video in small pieces. This also provides more individual posts to help your videos gain increased exposure as you release them.
Try answering customers questions in a video. An FAQs page on your website is a smart move, but making a video is an even smarter one. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.
Email your video to the people on your current customer list. This is one way to reach a large number of people and let them know you are going places with your business. Remember to include the URL to your website just in case someone wants to make a purchase.
A YouTube video is not going to take off on its own. You must promote the video through social media, blogs and emails to your customers or friends. Awareness is only the first step.
Being on the ball will pay off. You should address some popular current event as soon as you can. This will get you more views and that can lead to even more viewers if the content is solid. If you see or hear something interesting, immediately post a video.
Video Marketing
Research your possibilities as you find out more about video marketing. Well executed video marketing efforts can dramatically increase your customer base. You will gain more customers and increase business.
Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting
The post How To Make Unique And Compelling Video Marketing appeared first on DBL07 Web Design Columbia SC.
via DBL07 Web Design Columbia SC http://www.dblO7.com/how-to-make-unique-and-compelling-video-marketing/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting
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