Thursday, September 26, 2013

How To Keep Loyal Customers Loyal Using E-mail Marketing



Travel Tips If you intend to undertake an email marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.


Don’t send emails to people who don’t want to receive them. The fastest way to lose consumers is by giving them emails that they don’t want to receive. In order to reach plenty of potential customers effectively, you can check out the following handy email marketing ideas.



Travel Tips Each email should have one obvious message. You don’t want your consumers to be overwhelmed or bored by the content in your email.


Do not engage in the distribution of unsolicited email. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.



Travel Tips Educate yourself on everything you can find on the subject of email marketing. Books are available in libraries and online.


Keep your marketing copy on a personal, friendly level. When a business is more personal, they feel that they can better relate to them. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.



Travel Tips You should have people who would like to receive your emails double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.


Before sending your email, take a step back and proofread it. It is imperative that your emails be error free. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Test links that you include in your email to be sure they are working.



Travel Tips Stick to one email message per week when employing email marketing. Your customers may be very busy and have to go through a lot of messages throughout the day.


Ask permission before sending emails to customers. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.



Travel Tips Make sure you have permission to send emails to your subscribers. If you don’t have permission, people will not trust you and you will build a bad reputation.


By now you should know the importance of making sure that your customers have elected to receive emails from you. If you’re bombarding uninterested parties with your uninteresting emails, there will be complaints, and you will lose business. Use this advice so that your marketing via email campaign will be as effective as possible.


Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting


The post How To Keep Loyal Customers Loyal Using E-mail Marketing appeared first on DBL07 Web Design Columbia SC.






via DBL07 Web Design Columbia SC http://www.dblO7.com/how-to-keep-loyal-customers-loyal-using-e-mail-marketing/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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