Facebook Marketing 101: Everything You Need To Know

Forging a strong Facebook presence is a good way to connect with customers and promote your business. Before you embark on a marketing campaign, however, you should know what you are doing. You should use this information to find out ways you can market with Facebook.

Communicate with your fans on a regular basis so you are aware of what they want. Pay attention when folks make postings on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore fans since they happen to be the reason for your success up to now.

Travel Tips You can easily engage followers on your profile by replying to their comments and concerns. Take a look at your wall daily, and pay attention if someone tags you in a post.

Try making a group as an alternative to creating a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can utilize a group and a page in tandem to keep users interested and interacting.

You don’t necessarily need a page, a group may be better for you. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. This will also give you the ability to inform your subscribers of updates.

Travel Tips Make sure to respond to all comments and inquiries sent to your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require.

Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can use your own budget, doing as little or as much as you want to do. A long-term commitment need not be made. You can take the ad off whenever you want to.

Choose updates carefully. Your followers will lose interest quickly if the content in your updates routinely has no value. Every piece of content you post should either be helpful, educational, or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Travel Tips You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. You have customers that come and go at random times so they probably won’t follow your posts on Facebook.

Offer an easy way for your followers to sign-up for contests. This will allow them to register for contests easily. Use this to hold sweepstakes or offer coupons.

If someone posts on your wall, answer them. Respond to those who have taken the time to contact you. Responding in a timely manner will help improve your credibility.

Travel Tips Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower.

Social Media

Ask people in your fan base to comment on your recent product decisions. People will appreciate the gesture. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about.

Travel Tips Become an authority in your field. Facebook is great for demonstrating your ability to be a niche leader.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. There are many reasons that people prefer Facebook, but not everyone uses it. Do some homework to find out where your niche audience spends their social media time.

Don’t turn off the option that lets others post whatever they want to your page. This is not the best way to moderate content, and will only drive away fans.

Travel Tips Only post professional looking photos to your page. They will really help raise the perception of your company.

Facebook marketing can seem like a daunting task and getting started may not seem easy at first. A good start is to add a Facebook button to your site. This helps visitors and customers connect with the business and isn’t as intrusive as other marketing forms. Facebook allows you to easily connect with your fans.

Take the time to cultivate your Facebook contacts carefully. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Strong relationships will lead to profits down the road. Keep subscribers interested by sharing promotions and information about discounts.

Travel Tips Users should be encouraged to interact with the other fans as well as you. If a thread of conversation begins within a post of yours, let it continue naturally.

Make sure that all of the content you post on your page is shareable. The more valuable your content, the more likely people are to read it. Facebook is great for sharing and connecting information and people. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.

Use your Facebook page to engage in conversation. Do what you can to encourage a little chit chat. To help get conversations started, ask a question. Once your audience is communicating, don’t be a bystander. Get more involved too. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.

Travel Tips Generate interest and engagement by running contests or promotions on your Facebook page. Keep your contests personal and focused on your product.

Only use images that are professional on your page. You want your followers to equate your business with professionalism, not amateur hour. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.

Respond to all negative comments. If you don’t respond, it may give the impression that you only pay attention to fans. When handled properly, people will respect this and do business with you later.

Travel Tips It is hard to think of what the tone of a post is when you’re making it, so try to monitor your tone. Post quality information that your followers will want to read; otherwise, they may lose interest in your page.

Learn which Facebook marketing practices to avoid. You can find many examples of both kinds of practices. Really, it’s just as important to look at what people are doing wrong as it is to check out how it’s done right. It can be helpful if you know what to avoid.

When you are posting updates, don’t steer too much away from the topic. When you’re a realtor, discussing changes in mortgage interest rates is great. Posting off-topic information will only frustrate your followers.

Travel Tips It will take a while before you get results from your marketing campaign. Any advertising campaign takes time to be effective; Facebook is no different.

Get involved in conversations that are taking place on your own Facebook page. Get your fans talking. Ask questions or start a converstaion dialogue. After the fans start talking, you can take part as well. Engaging in conversation with customers will make you more personable and likeable. In turn, it will make them want to do business with you.

When you create your profile, consider SEO. The same keywords you used for site optimization should be used for optimizing your Facebook profile, and it’s also a great place for back links. It is important to have your Facebook page come up first on searches.

Travel Tips Keep your posts succinct and to the point. Complement your posts with nicely composed pictures.

Do not stick to one topic when posting on Facebook; but stay relevant. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Find different ways to post relevant content. Post photos and ask questions in your posts.

The tabs on your Facebook fan pages can be used to separate your ordinary content from your sales messages. People will enjoy purchasing items more if they’re not feeling forced. Creating a tab that shows the deals they can take advantage of will make them feel less like they’re being attacked with a bunch of sales messages.

Travel Tips Don’t post daily updates that are obvious ploys to make sales. While you may think that it’s something that can make you some money, people don’t want you to beg them to buy something from you.

If you do it right, Facebook can help build your business and develop a closer relationship with your customers. Adapt strategies to your targeted niche for best results. Prior to starting out with Facebook marketing, find out more about it.

Talk to younger people about Facebook. They know the ins and outs of Facebook already. If you are floundering around asking basic questions like “What is a ‘like’?” and “How do I change my privacy settings?,” do you really expect to make any money? Talk with your kids or your colleagues that are in the know. They can show you a little about what to do.

Travel Tips

Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting

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via DBL07 Web Design Columbia SC http://www.dblO7.com/facebook-marketing-101-everything-you-need-to-know/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting