Saturday, September 21, 2013

How To Keep Loyal Customers Loyal Using Marketing With Email



Travel Tips Construct your email so that it sounds personal. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them.


As an online business owner, you could generate even more sales thanks to marketing. If you are one of these business owners, then you might want to look into using email as a marketing technique. Read the below article in order to discover more information about how e-mail marketing can benefit your company.



Travel Tips When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.


Create a personal email for your readers. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.



Travel Tips Each email should have one clear message. You don’t want your consumers to be overwhelmed or bored by the content in your email.


Only send emails to those who have requested them. Otherwise, you risk being known as a spammer. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.



Travel Tips Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. These types of emails will provide your customers real value and encourage them to tell their friends about your company.


Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This method of email marketing gives readers a good value for participating and motivates them to spread the word. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.



Travel Tips Use A/B testing to see which emails are successful and which ones aren’t. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.


Don’t contact people via email without permission. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.



Travel Tips Consistency is key. Make sure to be consistent with your colors and branding in your emails.


Email marketing is cheap and will boost sales, also putting one into effect is very easy. If you’re not already using this to market your business, what are you waiting for? Use these tips right away if you want to see huge boost in sales.


Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting


The post How To Keep Loyal Customers Loyal Using Marketing With Email appeared first on DBL07 Web Design Columbia SC.






via DBL07 Web Design Columbia SC http://www.dblO7.com/how-to-keep-loyal-customers-loyal-using-marketing-with-email/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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