Maximize Your Business Potential Using Facebook Marketing Ads

Do you have a Facebook page for your brand? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If it is, make sure you are doing things right. Continue reading to learn more about this marketing strategy.

All posts must be done professionally. Although social media is relaxed, you should never post anything that could be deemed unprofessional. When you keep a professional tone, you are respected more by customers.

Tip It is important that all online content is linked back to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook.

An ideal way to encourage fans is to always reply to their wall postings. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add colors, logos, photos and interesting apps. This will attract the most amount of customers.

Tip Promote a contest using Facebook Offers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall.

Keep your Facebook page from becoming covered with spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Tip Offer something that is unique when someone “Likes” your Facebook page. Likes are a good way to raise the profile of your page.

Check comments on your Facebook page regularly and respond promptly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.

Provide sign-up forms on your business’s Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Tip Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This network is extremely popular, but some age groups or subcultures prefer other sites.

Facebook Pages

Never turn off the function that allows people to post comments on your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.

Tip Design your Facebook page to be similar in theme to your website. Keep the same color scheme on your page.

Post on other people’s Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. Make sure it is the good kind. If you have something good to say you can post on other pages. Don’t ever spam people.

Ask your followers to share your page with friends. Offer an incentive such as a discount to anyone who shares updates with friends or family You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.

Tip Market your brand by Facebook matchmaking. This will help to increase traffic and bring people together.

In return for a “Like”, provide an exclusive reward. Your page can get a great deal of attention when your page is liked. Send something free to a client if they go to your page and like it. You can offer a discount on your products or even give a free item. If you offer something they want, they will likely click the button.

Reply to all negative comments on your page. If you delete it, people will think you don’t care. If you are able to handle negative feedback positively, people are going to respect you and will remain loyal to you.

Tip If there is more than one person posting content to your Facebook page, you need to ensure that similar strategies are employed. Inconsistent copy will make you look less than professional.

Ask your fans to get involved in various decisions related to your company or brand. Subscribers love to feel a connection to the brands that they follow. These are the best minds to tap into for opinions. For example, if you blog, try asking them what kinds of posts they would like to read.

Pictures automatically generate interest in your Facebook updates. The number one goal of a marketing campaign is to engage your customers, and images are a great way to do that. Choose your photos wisely, so that they sell your messages and products effectively to your readers.

Tip Some people may try to “sabotage” what you are doing on Facebook. Make sure to stay as positive as possible, as a few simple words can alter someones perception of you.

It’s imperative that you keep your audience up-to-date. That doesn’t mean that you should post multiple times a day; regular updates will do. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.

Put a Facebook plug-in on your website. Certain blogging formats allow you to integrate the element simply, but you can also do it with code. This plug-in will display a link to your page, a list of your subscribers or your latest updates.

Tip Stay up to date with new features available on Facebook. You have to make use of all tools in your arsenal.

You must always focus on the aspect of why you have your Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you use it to talk to your customers? Or do you use Facebook to let customers get in touch with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.

Look at Facebook as more than just something to attract fans, but rather as something to capture the hearts of existing ones. Anyone that you get from doing a contest may not be interested in your brand for very long. They are only interested in winning, not in your brand. A better approach is using the effort to reward longer term loyalty.

Tip When your fans feel a personal connection to yourself and your company, they trust you. Facebook is one of the key elements of a successful marketing plan.

If you’re posting a photo to your page, you should always make sure that it is professional. They will really help raise the perception of your company. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.

Avoid saving up your activity on Facebook and unloading an onslaught in a single day. Get the content spaced out so that it can more more effective. Too much information can result in overwhelming your subscribers.

Tip Make your Facebook posts short, interesting, and focused. Make sure a quality picture that goes with the post is used.

The most important part of posting on Facebook is establishing long-term ties with other users. Just like with physical interaction, building a great Facebook relationship takes some time. Keep your content interesting and fresh to keep people engaged. Make sure that you give loyal customers deals and promotions.

Don’t under- or over-post on your page. If you bombard your page with too much information all at once, your followers will be overwhelmed and may unsubscribe.

Tip You can’t accomplish a successful Facebook campaign in a few minutes every day. Facebook is an extremely competitive business platform.

Now you understand how important of a tool Facebook is. This article should have provided you with much of what you need to start, so stop making excuses. Regardless of how experienced you are with Facebook, there is always room for improvement. The techniques you have just read can help revolutionize your business.

If you need more helpful content to share on Facebook, Google Alerts can help you. This can help you find content related to your business, through websites, news articles and blog posts. Your Facebook wall is a great place to place links.

Tip

Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting

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via DBL07 Web Design Columbia SC http://www.dblO7.com/maximize-your-business-potential-using-facebook-marketing-ads-2/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting