Sunday, November 10, 2013

Harness The Power Of Facebook For Your Business With These Marketing Tips


A new and exciting marketing campaign really can help a business, and Facebook is a wonderful launching pad. The Facebook platform will help to increase your monetary success in the long run. Use this article to get some expert tips on how to market via Facebook.


A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor your wall daily and make sure to respond to people within 12 hours. It is especially important to respond quickly to anyone who needs help or posts a complaint.



Tip Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page.


Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company. This is particularly important if the comment that has been left for you is negative.


Keep your page creative and different from other pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Those on Facebook are more likely to visit a vibrant page instead of a dull one.



Tip Consider Facebook as a good way to share your content. Facebook does not only relate to everyday chit chat, but it is also an important content format.


Generate some attention for your Facebook campaign by organizing a giveaway. Get people to join by enticing subscribers with some free items. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.


Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will be better and your campaign will be less expensive as a result.



Tip Do not leave out people that are already fans. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already.


Facebook Ads


Facebook advertisements can help your marketing goals. These ads can target a specific market if you desire. You can set a budget and work only as much as you want to. Also, there is not any long-running commitment involved. Your ad can be taken down at any time.



Tip Respond to any comments in your inbox or on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them.


Consider Facebook ads. While your updates are certainly helpful, they can generally only get you so far. When you want reach, Facebook ads are better. They aren’t too costly, and can make a world of difference.


The whole point of Facebook marketing is to boost sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If your business hasn’t improved, you might want to change your strategy up.



Tip Be sure your postings are valuable and relevant. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product.


Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.


Facebook is not necessarily the best place for your marketing. There are other social media platforms. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before starting your new campaign, do some research into your target audience and which social network they prefer.



Tip Ask your fans for their input. Customers like to feel they are being heard.


With custom audiences, you can target your ads more effectively. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.


Try finding thoughtful leadership opportunities. You can do much on Facebook to become a leader in a niche. Try to find ways to answer questions or make insightful comments in your niche area. You will earn respect and admiration, which will in turn earn you more followers!



Tip Don’t turn off the guest commenting function on Facebook. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.


Before you do anything else, you must build your audience. You should have 5,000 fans or more before you really start investing in marketing. When you reach that goal, you get more followers from promotions.


It is important to cultivate the relationship between you and your customers on Facebook. This is as important on Facebook as it is in your home life. Form long-lasting relationships by updating your content often and making it easy to understand. Don’t forget that loyal customers should be rewarded with special deals and promotions.



Tip Run an occasional competition or contest for getting a certain number of Likes to your page. When you reach a certain goal, give a freebie or special price to the winner.


Most people market on Facebook because they want to improve their sales. Therefore, you should set monthly sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Look at your results and make tweaks to your strategy if you do not make what you expect.


Have customers post reviews to your Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. Having customers post about their experience is a great way to entice prospective customers.



Tip Join in on conversations on your page. Encourage your followers to chit chat.


Make valuable posts. Basically, your readers should gain something out of every single one of your Facebook posts. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.


If your business operates as a store, enable Facebook’s check-in function. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business. That tells their friends they trust your brand.



Tip As with any other marketing campaign, in Facebook marketing, it is essential to know your target audience. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.


Give your followers something to sign up for. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Use this to hold sweepstakes or offer coupons.


Use a Facebook plug-in on your website. Some platforms for blogging will allow you to use this element quite easily but there are also embed codes that allow you to add Facebook plugins to any site. This Facebook plug-in will give a link to the site and show your subscribers.



Tip Keep yourself updated on any new Facebook features. This is crucial to keep the subscribers to your page happy.


Create a group for your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can let your group know about special discounts, as well as other information that is useful to them. A Facebook page will allow you to get to better know and understand your customers.


You want to remain consistent with your postings and post often, but you have to watch as well. Avoid posting several times a day. Instead, limit your posts to once or twice daily.



Tip You can put pre-made apps on your page, many of which can make it more interesting and informative for followers. EasyPromos is a valuable application that allows you to put promos on your page.


Look for great leadership opportunities. Use all the resources at your disposal. Use your knowledge to comment on related posts and offer answers or advice with your expertise. This will help you familiarize people with your brand, which means there may be more fans.


Your Facebook page can be used to connect with people that are experts in the field you’re working in. It is a wise idea to reach out to other business owners on a regular basis. Or, interview pool filter experts and then post the discussion on your blog.



Tip


Respond to the questions and comments on your Facebook page. This means both in your inbox and the ones that are left on your page. This extra work will pay benefits down the road.



Tip


Facebook marketing is both challenging and rewarding. Use Facebook as a part of your marketing campaign and watch things turn around quickly. Use what you learned here to give you the upper hand.



Tip


Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting


The post Harness The Power Of Facebook For Your Business With These Marketing Tips appeared first on DBL07 Web Design Columbia SC.






via DBL07 Web Design Columbia SC http://www.dblO7.com/harness-the-power-of-facebook-for-your-business-with-these-marketing-tips/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

No comments:

Post a Comment