Sunday, December 1, 2013

Making Social Media Work For Your Products And Services


Multitudes of people use social media sites each day. Through specialized accounts, people connect with others and share information. Because information is being exchanged from person to person on a constant basis, it is being quickly spread through the World Wide Web. This is a good idea for people who want to show people what they have and want it to reach a lot of people in just a little time. The article below contains tips to help you navigate the world of social media marketing with ease.


Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. This allows your followers to advertise for you without any extra monetary cost to you.



Tip Respond to people who reach out to you. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.


Update your blog with new and interesting information frequently. Post all sales or promotions to the blog as they occur. Also post any other important news, such as new locations, special closing, change in hours, etc. – add them to your site too.


Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Both of these things can generate traffic. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Likewise, allow your guest blogger to do the same. It’s a win-win situation, because followers will likely check out both websites.



Tip Your social profiles should be used as a gateway that gets subscribed followers to buy your services and products. Use your social networking profile page to advertise special deals, or even announce a new location.


One way to expand the visibility of your business is to include a share link for Facebook on your site. This lets people that visit your blog share it with those on their list of friends. More people read your articles, develop an interest in your products and visit your website.


Be prepared for a certain amount of negative feedback. While it is nice to be liked, sometimes you must deal with negativity too. Don’t simply ignore these comments. Embrace them, and assist your unhappy customers.



Tip Use the greatest number of media outlets possible to make the most of social media when marketing a service or product. Although Facebook is possibly the most effective and popular social media site, Twitter and Myspace can be effective too.


Social Media


Use social media to host Q&A online sessions. This is also a prime opportunity to educate prospective clientele about what you have available. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.



Tip Market research using social media can help develop new products and services. People love to give their opinions on products, so they’ll likely oblige you if you ask them.


Use exclusive offers to entice your social media consumers. Grab your customers with a unique post. An example would be to have a contest that is exclusive to your social media followers. If this is not up your alley, offer a special deal if they choose to follow you. You can make announcements strictly through a social media page.


Studies have shown that people read more posts during business hours than at any other time during the week. You can use tools that will post automatic updates to your social media accounts, setting them up to post during the times when your content is most likely to be seen. This strategy allows you to write posts whenever you have a spare minute, too.



Tip Stay strong with your social media efforts. Focus on getting more people to subscribe to your updates for the first few months of your campaign.


Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. Keep your advertising ploys simple by using social channels. To establish rapport with your target market, you should take the initiative to make the first move. This gives your client the reins to take over the conversation.


It is very important to brand yourself in social media. Your corporate logo should serve as your avatar and/or background of all profiles. Utilize consistent color schemes across all of your social media profiles. This will help your followers know and trust who they are following and listening to. Be consistent and use branding to your advantage.



Tip Using social media as a marketing method for your business is a highly effective way to reach more potential buyers. Business owners can benefit when people share their content over social media networks.


As you can see, millions of people use a variety of social media. They share with friends, who pass on information to yet more people, so that information is received and shared quickly. Businesses can take advantage of this by using these sites to market their products or services. Use the advice and tips below to let more people know about your company through social media.


Promote coupons on your social media accounts that are time-sensitive. You’ll get more attention from folks when there’s a feeling of urgency and pressure in the air thanks to a deadline they could miss out on. These types of posts are also shared more often.



Tip Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also.


Mathew Rings

CEO & Founder DBL07 Consulting &

Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development

@DBL07Consulting

Columbia SC
Carolina Destination Weddings

Web Design Hawaii

Web Design Columbia SC


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via DBL07 Web Design Columbia SC http://www.dblO7.com/making-social-media-work-for-your-products-and-services/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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