Sunday, December 1, 2013

Hone Your Facebook Marketing Skills. Try These Tips Today!


A new and exciting marketing campaign really can help a business, and Facebook is a wonderful launching pad. This site can help you quickly grow your company. Keep reading to learn some very helpful tips.


Hold Facebook contests. Provide discounts and prizes to those who give your page a “like.” Always actually send the prize or you’ll ruin your reputation.



Tip Facebook is a great way to share your content. It’s for more than sharing photos and playing games.


Make your posts professional in tone and spirit at all times. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. People are going to trust your business when you remain professional.


Learn how to build a fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, conversion rates skyrocket.



Tip Try buying Facebook ads. You are able to customize your ad so that it reaches your target audience.


Consider using Facebook advertisements. Your products or service will only receive so much promotion from your normal postings. To reach more into your specific channel, you should buy some ads on Facebook. They generally do not cost a lot, and they can help you a lot.


Host a giveaway to increase interest to your Facebook page. Offer a contest or a giveaway to your current customers. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.



Tip If someone ‘likes’ your Facebook page, give them a deal. Likes are a good way to raise the profile of your page.


Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.


If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. Invest in targeted Facebook ads instead.



Tip If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over.


Facebook ads can be a good investment. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. The number of ads will depend on your budget. Additionally, you don’t have to make a commitment that’s long-term. You can quit posting your ad at any time.


Provide sign-up forms on your page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. You could have a contest, or just give away a freebie.



Tip Create a special group that is only for your business. Your customers can engage, get their questions answered and shop for everything they need all in one place.


Contests are a fun way to build an audience. Offer a contest or a giveaway to your current customers. It doesn’t cost much, and it is a great way to reach out to customers.


Ask your fans for advise about various decisions you need to make about your company or business. They will be honored that you think highly enough of them to want their input. These are the best minds to tap into for opinions. A good idea is that asking them what they like to read on your blog.



Tip Allow people to “share” your posts and updates. People will likely want to share your content.


Offer something that is unique when someone “Likes” your Facebook page. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. It could be a sweepstakes of some kind or a free sample. If they know they can get something they want, they will like it without hesitation.


It’s very important that you inform your target audience through Facebook. No, you don’t need to post five times every day, but you should post consistently and often. Your updates should have lots of content and contain information customers are interested in.



Tip Create a Facebook page that is similar in style to your main business website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too.


If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Setting monthly sales goals can guide your efforts. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Look at your results and make tweaks to your strategy if you do not make what you expect.


It is imperative that you understand what techniques are helpful for Facebook marketing and what techniques could be detrimental to your brand. So many examples exist. Folks tend to look for best practices, thought they don’t research poor practices. You will be doing yourself a favor when you learn what to avoid.



Tip Contests are a great way to increase interest in your page and your brand. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page.


Give your followers something to sign up for. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.


Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. Let fans update their status through checking into your store. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.



Tip Remember that it can be hard to gauge tone while reading a post. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest in you.


Make it where your fans can share on your page. If your page has important information, you likely want your subscribers to share that information with others. Interaction between equal users is really what Facebook is all about. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.


Try to stay on topic when posting to Facebook. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. Rickrolling people is funny, but it’s off topic and will make your followers revolt.



Tip Sometimes, you will have people trying to bring you down on Facebook. There are negative people everywhere, but Facebook makes it easy for someone to simply type a few things and try and bring down your business.


Try as hard as you can to respond to people when they leave comments on your page. This means to respond to inbox messages and those left on the main page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.


Let your marketing campaign on Facebook have time to grow, along with letting it boost sales for the business. Great marketing never happens in the blink of an eye. You want to increase the number of people you reach, give them a reason to return and give them relevant information if you want your sales to rise. In time you will reap the rewards of your efforts.



Tip Take time to lean about any new Facebook features available. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too.


Attract extra likes to your Facebook page by running a special promotion or contest. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This gets you many more subscribers, and it also gets you a review from the winner.


You want Facebook fans that are actually interested in your product. Don’t think of it as a popularity contest. Fans that you get from holding the contest usually do not last long. They simply want to win. A better approach is to use a contest to give something back to your regular followers.



Tip Even if you have people visiting your Facebook page when they need more information about the business you’re running, they could still need to talk to you off the site too. That’s why you need to include all contact information.


Your website and Facebook page should look similar. You should match your webpage colors to those on the wall of your facebook site. This will help people to quickly recognize your business. If you make it too different then people may start to get confused about it.


Swap your profile picture out here and there. If you have a new picture that is representative of your business, people will be more interested. You shouldn’t change it all the time, however, because you want people to recognize you.



Tip


When you need to shift the direction of your business, marketing strategies can play a pivotal role. Begin by making Facebook work for you by learning how to market with it and good things are sure to follow. Use the advice given to increase the success of your business.



Tip


Mathew Rings

CEO & Founder DBL07

Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting


The post Hone Your Facebook Marketing Skills. Try These Tips Today! appeared first on DBL07 Web Design Columbia SC.






via DBL07 Web Design Columbia SC http://www.dblO7.com/hone-your-facebook-marketing-skills-try-these-tips-today-2/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting

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