Most of your family probably has a Facebook page. Maybe your parents or grandparents even have a Facebook page. But are those who buy from you on Facebook? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.
Talk to your fans. Pay close attention to your followers and what they want. The public can offer many great ideas. Your fans are the reason for your success, so never make the mistake of ignoring them.
Host a giveaway to get some extra attention for your presence on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Look at Facebook as a great way to post content. Facebook is not only about socializing; it’s a major source of content. Create your content with this in mind. Use Facebook to promote your blogs from other channels. This will increase your traffic and profit in the long run.
You may want to try Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.
Don’t underestimate the resources necessary for a successful Facebook campaign. You can get great results with your campaign if you use efficient techniques. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Give your Facebook marketing serious effort and resources to get serious results out of it.
With custom audiences, you can target your ads more effectively. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Only add photographs to your Facebook profile that are professional. This will show that you are credible and sophisticated. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Look into buying ads through Facebook. They can be customized to target folks of given ages or gender categories. You are also able to keep the ad within a particular budget, spending however much you want. One of the advantages is that a long term commitment is not required. When the promotion is over, you can put an end to your ad.
Run a contest every now and then to see who can get the most likes for your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
If someone “likes” your page, give them something exclusive. The more likes you have, the more attention your page will get. Think about a good reward to offer when someone likes your page. It is something that you can give to everyone or offer a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
See if your subscriber base will share content with their own contacts. Offer an incentive if they do so, like a discount they can use the next time they buy something. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use ads instead of a Facebook page in this circumstance.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You want to have fans who want to buy from you and will share the content you post. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. Consider the posts to be like phone calls; answer the questions that are asked of you.
Don’t veer too far off-topic in your posts. For example, if your business is in real estate, post interest rates or government regulations. It would not be relevant to post about your cat’s latest misadventures, though. Customers would likely tune out.
Either create or join a group that suits your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You may inform you audience about deals and give them other relevant information. This can be a great way for you to know your customers.
Add pictures with your Facebook updates. People love to see visual representations of what they read. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
Avoid posting non-related updates that don’t enhance your content value. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Try using your personal account to share personal project updates.
Appeal to your current fans as well as potential clients. New fans that you entice with a contest will often be temporary and not likely to engage long term. They just want to win something. Develop a campaign that rewards your customers for their loyalty.
Put effort into your Facebook marketing campaign. Facebook is a big deal, and marketing to it can take real effort. In order to get the most for your efforts, you’ll have to give it your all. Use real resources and you’ll get a lot out of it.
Don’t subscribe to your competitor’s Facebook updates. Choose the pages you subscribe to carefully and make sure they will create a good image for your products. If you think that you want to share the competition’s updates, remember that your name will always be associated with them from that point on.
Be sure folks are able to “share” content via your Facebook presence. If your page has valuable content, your audience will want to share that with others. Facebook lives on sharing and interacting with others. A higher amount of prospective customers will generate more profits for your business.
Talk to people off of Facebook if they desire. This is why you need to have some of your information listed on your profile. It needs to include a contact address, email and phone number.
Always understand what your Facebook page is for. Do not just have a Facebook because it is the “in” thing to do. Are you using it to communicate to customers? Or do you have it so that your customers can keep in communication with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
There are a variety of ready-made apps available which you can integrate with your Facebook page, adding value. For instance, EasyPromos allows you to promote your page easily. Also, use applications that improve the aesthetics of your page.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. Put a lot of effort into Facebook if you want to reap the benefits.
Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting
The post Expert Suggestions For Facebook Marketing That Really Works appeared first on DBL07 Web Design Columbia SC.
via DBL07 Web Design Columbia SC http://www.dblO7.com/expert-suggestions-for-facebook-marketing-that-really-works/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting
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