Does your business have a Facebook presence? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to learn about what the experts are doing on Facebook.
Contests are a fantastic way to increase interest in your company. When a person likes your page, they can enter a drawing to win a great prize. Always actually send the prize or you’ll ruin your reputation.
Regular interaction is key. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
When someone sends you a message or comments on your page, reply to it. This will show that you are on point and active on your page. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
The best way to engage your followers is to reply to what they write on your wall or about your company. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.
You need to know when you should post about your products on your page. You can garner a ton of attention when you post on other people’s Facebook pages. You want this to be positive attention. Post on other pages if you have relevant or interesting information to add. Avoid spamming because this will just annoy people.
Fan Base
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.
Learn how to build a fan base. You should have 5,000 fans or more before you really start investing in marketing. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Either create or join a group that suits your business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can give your customers valuable information and let the whole group in on deals and promotions. This is also an excellent way to learn more about your target audience.
Remember the customers you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. For a great marketing campaign, you should respect and appreciate your followers. These customers can champion your brand if you engage them effectively.
If you’re posting a photo to your page, you should always make sure that it is professional. These photos need to have something to do with your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Buy a Facebook ad. You can target it by sex, age, geographical location and even likes. Your budget can be your guide. One of the advantages is that a long term commitment is not required. You can take the ad off whenever you want to.
Use contests to boost your likes. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will give you more subscribers and help grow your fan base.
You can offer prizes for Facebook “likes”. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
Event sharing is a great feature of Facebook. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. And Facebook will even send out a reminder!
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. However don’t hide too much, as it will impact your SEO.
Promote sales on Facebook while you build your list of friends and followers. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. By not providing your loyal customers with promotions, you may lose them.
Either create or join a group that suits your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can alert the masses to a special deal you are running or a new product you have coming out. That can be a good way to get to know all the people who may purchase your products.
If you have a site besides Facebook, add a plug-in for Facebook. This is something that is easy to include and a huge benefit for your business. With this plug-in, you can show a Facebook link, latest updates or a subscriber list.
Avoid posting updates that are irrelevant to your brand and customers. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Use a separate personal account to share details about your personal projects.
Organize your Facebook page with different tabs. People will enjoy purchasing items more if they’re not feeling forced. Placing a deals tab will let them know deals are available, and no one will feel like you are attacking them with sales messages.
If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! You can continue to make your marketing strategies better and better. What you’ve just learned will help.
Take care when choosing to subscribe to the updates of other Facebook pages to avoid updates on products from the competition. Follow brands that go with your product. If you want to share updates with your own followers, know that your brand will be associated with that particular page.
Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting
The post Are You Seeking Information About Facebook Marketing? Then Check Out These Great Tips! appeared first on DBL07 Web Design Columbia SC.
via DBL07 Web Design Columbia SC http://www.dblO7.com/are-you-seeking-information-about-facebook-marketing-then-check-out-these-great-tips/+DBL07Consulting @DBL07Consulting #DBL07 http://www.DBL07.co/ Mathew Rings CEO & Founder DBL07 Consulting & Website Design Hawaii,Web Design Columbia SC. A web design company focusing on custom website development, web presence management, SEO Search Engine Optimization and mobile website development. @DBL07Consulting
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